Higher Education Enterprise Mobile App Conference

February 4 - 6, 2013

 

Sponsored by
Adobe
campusM
AT&T
AirWatch
Microsoft
USF Computer Store
Cisco
Moofwd, Inc.
Aerohive Networks

Attendance & Participation by
Apple

Become a Sponsor
View our Sponsors

Contact us:
heemac@usf.edu
or 813.974.7576

#HEEMAC13

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Program

 

Sunday, February 3

6:00 pm HEEMAC Super Bowl Party for conference attendees at USF (RSVP required)

 

 

Monday, February 4

7:30 am - 9:00 am

Registration, Breakfast, & Networking
Royal Palm Ballroom 2100C

8:15 am

Welcome
Kathleen Long, IT Director, Web Services

9:00 am - 10:00 am

Keynote: Kirby Ferguson
Royal Palm Ballroom 2100A

10:00 am - 10:30 am Break
10:30 am - 11:30 am

A Hybrid Approach
Hillsborough Room 2709
FIU was one of the first universities in Florida to deploy a mobile application with full access to its student information system. This presentation will discuss the decision process, development, and maintenance of FIU's mobile web app. It will also discuss the advantages and disadvantages of having a hybrid application model. Today, FIU has a solid mobile presence that reaches virtually all internet enabled mobile devices, without compromising features.

Eduardo Monteiro, Florida International University
Track: Vision and Strategy

 

Zen and the Art of Application Maintenance
Spirit Room 2707
It's not enough to create the next "killer" mobile app. Great apps have great support ecosystems, and publishing your application is only the first step in generating buzz, earned media, and positive reviews. Discussion will be based around developer strategies and tools for tracking bugs, communicating with users, and creating positive reviews for your institution's mobile applications.

David Hinson, Hendrix College
Track: Technology Solutions & Development

 

Saint Leo University's Strategic Plan for Mobile Apps
Plaza Room 2708
This presentation will focus on Saint Leo’s strategic effort to determine where mobile apps might improve learning, increase efficiencies or provide additional services to our students. It's easy to start buying apps or for someone to have an idea and hire a company to create an app. But different from existing programming functions on most campuses, mobile app developers aren't already on site. So app development is expensive to do right and doing a needs analysis and prioritization will help us put our money where it can benefit most people.

Les Lloyd, Saint Leo University
Track: Usability & User Experience

11:30 am - 12:30 pm

Developing a Strategic Mobile Communications Initiative
Spirit Room 2707
Pasco-Hernando Community College’s development of a strategic mobile communication initiative was not proposed to the institution in the usual method. It was presented by five members of a leadership institute started by PHCC President, Dr. Katherine Johnson. The five member leadership team presented an action project that began the discussions of a mobile communication initiative. How do five people with diverse backgrounds with in the college begin these conversations with the President and her executive team? As the old saying goes, “persistence seldom fails”; learn how this leadership team began the conversations, conducted research, and developed a mobile app.

David Mayler, Sonia Rodriguez, Pasco-Hernando Community College
Track: Vision and Strategy


Mobile Security and Inventory
Hillsborough Room 2709
With the recent explosion in popularity of mobile devices, systems administrators are faced with the daunting task of securing, managing, and supporting both corporate-owned and personally-owned devices. These devices present a unique challenge: Providing users with the tools and resources they need to be productive on the go, but at the same time, ensuring the security of their business systems. Fortunately, many software vendors have developed Mobile Device Management (MDM) solutions to address these issues. This presentation will outline MDM basics, as well as discuss its importance in a higher education environment."

Alex Campoe, Craig Woolley, Jason Hair, University of South Florida
Track: Technology Solutions & Development


6 Reasons Why Mobile Engagement Needs to be on the Top of Your Strategic Plan
Plaza Room 2708
Does your school have a comprehensive mobile engagement strategy at the very top of your strategic plan for 2013? If so, is it agile? If yes again, do you have the resources to keep pace with the mobile wave and the whims of the mobile generation? If you answered “no” or “I’m not sure” to any of these questions, this class will give you six reasons to rethink the urgency of amending your plan.

Todd Peneguy, N2N Services, Inc.
Track: Usability & User Experience

12:30 pm - 2:00 pm Lunch - Pick up your boxed lunch in front of the ballroom; enjoy the campus!
2:00 pm - 3:00 pm

Framework for your Mobile Technology Plan
Royal Palm Ballroom 2100A
Gartner reports that 80% of all campuses will have a mobile strategy by the end of 2013. Where are campuses in this process? This will be a presentation on trends and where developers are placing energy and resources to keep up with this exploding market.

Torri Speigelhalter, Dwayne Stafford, AT&T
Track: Vision & Strategy
*This session will finish at 4:00 pm


Content Learning Mobile Applications for Students
Spirit Room 2707
The MD Stats mobile application is an exemplary product of USF Health Information Systems’ mission to serve education. Originally a vision of Dr. John Sinnott, FACP, Chairman of the Department of Internal Medicine at the USF Health Morsani College of Medicine, this application was created to utilize existing technologies to make learning material readily available to students. The presentation will focus on demonstrating the main features and capabilities of this content learning application.

Kateryna Okhrymovych, Ryan Barkley, USF Health Information Services
Track: Technology Solutions & Development

 

User Interface Innovation and Microsoft
Hillsborough Room 2709
Windows 8 and Windows Phone have brought a new, innovative level of interface to the world of computing.  During this talk we’ll explore the various user interface aspects of Microsoft’s client offerings and talk about the how’s, why’s, and what’s best of the interfaces.  We’ll also take a look at some innovative new UI concepts being discussed for the future. We’ll also discuss exactly what does ‘mobile’ computing mean in the Microsoft world, pondering deep questions such as “what exactly is a slate” and “what are mobile apps”. At the end of this discussion attendees will  be familiar with the user interface aspects of Windows Phone and Windows 8, the various synergies between them,  have the resource to begin thinking about minimalizing and touch enabling your own UIs, and have a set of design resource to go forward with.

Joe Healy, Microsoft
Track: Usability & User Experience


 

3:00 pm - 4:00 pm

Managing a Mobile Campus
Spirit Room 2707
Higher education institutions nationwide are leveraging the latest mobile technologies in innovative ways to improve learning, teaching and communication between students, faculty and staff. Learn how AirWatch has helped educational institutions of all sizes address the challenges that surround the deployment and support of mobile devices, applications and content in a learning environment. This presentation will discuss best practices for supporting a multi-OS device fleet, deploying mobile applications, distributing mobile content and will include specific customer use cases.

Tyce Miller, AirWatch
Track: Technology Solutions & Development


Adobe and Web Standards
Hillsborough Room 2709
Adobe is deeply involved in the next features of WebKit, the open source web rendering engine used in Safari, Chrome and most mobile devices.  See demonstrations of CSS filters, regions, exclusions and more -- features that will be coming soon to mainstream web browsers.  You'll be amazed at what will be possible soon with HTML/CSS/JS!

Greg Wilson, Adobe
Track: Usability & User Experience

4:00 pm - 5:00 pm

Sustainable Mobile Apps
Royal Palm Ballroom 2100A
Creating a sustainable mobile app is not easy - find out what factors to consider when you implement a university mobile app and discover what the most successful universities do differently.

David Stephenson, campusM
Track: Vision and Strategy

 

Security for the BYOD Environment
Spirit Room 2707
Learn how to enhance productivity, collaboration, and responsiveness through the Cisco combined mobility and security solutions. Give associates the freedom and flexibility to work where the job requires, and do it without exposing business assets or driving up costs. Highly portable, connected devices and applications that harvest intelligence are quickly changing business and organizational models. They are also changing employee habits and the way they work.

Steve Cashion, Timothy Ryan, Cisco
Track: Technology Solutions & Development

 

Mobility in the Classroom: Interactive Teaching and Learning
Hillsborough Room 2709
 Schools all over the country are introducing mobile components into their daily routines. More than 41 percent of administrators are evaluating the implementation of mobility policies in their classrooms, and 74 percent of teachers see an increase of student engagement in school and learning due to mobile technology.* Today, more teachers see mobile devices not as distractions, but as tools to help students learn. And experts say the future of education may revolve around hand-held instruments.* However, with the excitement of mobile innovation comes apprehension from the education community. Introducing mobile devices into classrooms can have negative implications on IT administrators if not properly managed. An IT department or group of teachers cannot realistically manage the thousands of mobile devices that a student body might use—they must have a Mobile Device Management (MDM) solution in place. AirWatch provides the support and oversight needed for responsible elearning to take place. Through MDM and Mobile Application Management (MAM) schools can empower students with technology and enhance learning. Specifically, AirWatch can block certain apps that might serve as distractions to students. Teachers can also use the technology to give interactive teaching sessions and compelling presentations. AirWatch allows this technology to flourish in the classroom in a safe and responsible manner.

Tyce Miller, AirWatch
Track: Usability & User Interface

 

6:30 pm

Happy Hour Networking Event sponsored by AirWatch

Gametime, Ybor City
1600 E. Eighth Avenue, Tampa FL 33605

 

 

Tuesday, February 5

7:30 am - 8:30 am

Breakfast & Networking
Royal Palm Ballroom 2100C

8:30 am - 9:30 am

Where There Is No Vision, the People Perish
Hillsborough Room 2709
Most institutions think they have a solid mobile strategy, however most are wrong. Discussion will include decision making strategies for articulating your mobile vision, implementing responsive design, and deciding between building a "native" application versus mobile web applications.

David Hinson, Hendrix College
Track: Vision and Strategy

Building Mobile Apps Using Web Standards
Legacy Room 2702
Learn how to use HTML5, CSS and JavaScript to build high-quality, cross-platform mobile apps using PhoneGap and PhoneGap Build.  See a wide array of apps from social apps to enterprise-level apps on iPhone, iPad, Android and other platforms.  Lean how to integrate apps to the device's features such as geolocation, accelerometer, push notifications, contacts, sounds, etc.

Greg Wilson, Adobe
Track: Technology Solutions & Development

Saint Leo University's Strategic Plan for Mobile Apps
Tarpon Room 3704
This presentation will focus on Saint Leo’s strategic effort to determine where mobile apps might improve learning, increase efficiencies or provide additional services to our students. It's easy to start buying apps or for someone to have an idea and hire a company to create an app. But different from existing programming functions on most campuses, mobile app developers aren't already on site. So app development is expensive to do right and doing a needs analysis and prioritization will help us put our money where it can benefit most people.

Steven Carroll, Saint Leo University
Track: Usability & User Experience

9:30 am - 10:00 am Break
10:00 am - 11:00 am

Developing a Strategic Mobile Communications Initiative
Hillsborough Room 2709
Pasco-Hernando Community College’s development of a strategic mobile communication initiative was not proposed to the institution in the usual method. It was presented by five members of a leadership institute started by PHCC President, Dr. Katherine Johnson. The five member leadership team presented an action project that began the discussions of a mobile communication initiative. How do five people with diverse backgrounds with in the college begin these conversations with the President and her executive team? As the old saying goes, “persistence seldom fails”; learn how this leadership team began the conversations, conducted research, and developed a mobile app.

David Mayler, Sonia Rodriguez, Pasco-Hernando Community College
Track: Vision and Strategy

 

How We Painlessly Launched a Mobile App Integrated to our ERP and LMS
Legacy Room 2702
At Embry-Riddle, we spent two years looking for the right mobile solution. We selected the Dub Labs platform and launched our app to rave student reviews. Embry-Riddle Mobile securely integrates to our ERP and LMS and offers features for prospective students, current students, `and alumni.

Cindy Bixler, Embry-Riddle Aeronautical University
Chris Hopkinson, Dub Labs
Track: Technology Solutions & Development

 

A Roundtable Discussion About When to Go Mobile App, Mobile Web, or Somewhere in Between
Tarpon Room 3704
Everyone is looking for mobile presence, and the challenge is when is a mobile app the right choice or when is mobile web the right choice. One thing that is sure, it is very difficult to live on only one side of the issue. Apps need care and feeding and the industry is constantly changing the form factors. Mobile web can't do it all either. Students want their information faster and faster every day, but app stores rules mean frequent updates and changes are not best practice. Coming up with a way to help deciding when to go app and when to go web isn't always clear either. This session is meant to foster a discussion about those decision points and what schools are using to determine which way to tip.

Mark Albert, George Washington University
Track: Usability & User Experience

11:00 am - 12:00 pm

A Hybrid Approach
Legacy Room 2702
FIU was one of the first universities in Florida to deploy a mobile application with full access to its student information system. This presentation will discuss the decision process, development, and maintenance of FIU's mobile web app. It will also discuss the advantages and disadvantages of having a hybrid application model. Today, FIU has a solid mobile presence that reaches virtually all internet enabled mobile devices, without compromising features.

Eduardo Monteiro, Florida International University
Track: Vision and Strategy


An Incremental Approach to Mobile Application Development for the Enterprise
Tarpon Room 3704
With the proliferation of Mobile computing devices and the students' natural affinity towards portable computing, academic institutions are increasingly keen on embracing mobile applications. The first step in starting a mobile development effort is to decide between: 1) building a mobile web application, and 2) building a native mobile application. In this presentation we will outline the implications of creating enterprise mobile applications for security, ease of use, maintainability, scalability, analytics and reliability between the two contexts of mobile web app and native mobile app strategies. Based on our experience, an approach to leverage the knowledge of existing technology staff and develop an incremental growth strategy to richer mobile application development will be laid out. We will also cover mobile application design, development, testing and deployment issues as well as integration with legacy applications to provide a complete picture of the mobile app landscape.

George Mathew, Audrey Troutt, Goodwin College
Track: Technology Solutions & Development


Smart Phone, Smarter Reporting: Teaching Journalism Students How to Get the Most of out their Digital Devices to Report the News
Hillsborough Room 2709
Journalism students carry their smart phones around all day but often don't think about how they can use those phones to capture and distribute news and information more quickly and efficiently by using voice-to-text and other apps. This is a lesson I teach on the first day of my beginning News Reporting course. Most of today’s students have access to smartphones or tablets, this presentation shows how to take a simple tool and use it practically in their jobs as educators.

Rick Brunson, University of Central Florida
Track: Usability & User Experience

12:00 pm - 1:30 pm Lunch - Pick up your boxed lunch in front of the ballroom; enjoy the campus!
1:30 pm - 2:30 pm

Scaffolding for Personalized Learning with Mobile Apps
Royal Palm Ballroom 2100A
Digital learning is any instructional practice that is effectively using technology to strengthen the student learning experience. Digital learning encompasses a wide spectrum of tools and practice, including using online and formative assessment, increasing focus and quality of teaching resources and time, online content and courses, applications of technology in the classroom and school building, adaptive software for students with special needs, learning platforms, participating in professional communities of practice, providing access to high level and challenging content and instruction, and many other advancements technology provides to teaching and learning. We will be discussing a number of mobile applications that can assist in enhancing the student experience on campus and in the classroom.

Dwayne Stafford, AT&T
Track: Vision & Strategy
*This session will finish at 3:30 pm


 

How Mobile Devices are Changing the Wireless Landscape
Tarpon Room 3704
The proliferation of mobile devices is changing the way users, machines, and applications use the wireless network.  Traditional wireless designs are being challenged by the sheer number of connections that must be managed, secured, and optimized for performance.  Trends like Bring Your Own Device (BYOD) and wireless as the primary network access layer emphasize the requirements for high availability, non-blocking performance, simplified management, and enhanced security measures.  Jess Ward from Aerohive Networks will discuss these trends and how Aerohive's distributed (controller-less) WLAN architecture addresses them.

Jess Ward, Aerohive Networks
Track: Technology Solutions & Development

 

How Did You Develop That Cool Tablet App for the Conference?
Collaboration Panel Discussion
Hillsborough Room 2709
Join us for a panel discussion moderated by USF and learn how we collaborated with Adobe and MEI to develop our tablet app for HEEMAC. We'll share information regarding the creative process, as well as insight for your own app development planning!

Kathleen Long, Moderator
Alisha Talley, University of South Florida
Molly Aiken, Adobe
Will Steuber, MEI
Track: Usability & User Experience

2:30 pm - 3:30 pm

Apple Mobile App Development
Hillsborough Room 2709
A discussion on the possibilities of developing applications for the iOS environment including success stories of apps currently in the store.  This session will include discussions on the tools and resources needed to develop iPhone and iPad applications and will discuss the technical requirements to become an Apple iOS Developer.

Tim David, Apple
Track: Technology Solutions & Development

 

Opening the Tacklebox on Windows 8 and Windows Phone Development
Tarpon Room 3704
During this one hour session we’ll take a look at the basics of building apps for Windows 8 and Windows Phone.  Users will understand the basics of the developer tools and emulators necessary to build simple applications using the XAML and JavaScript development models.  We’ll also explore an innovative solution known as GameMaker, which allows a developer to build one set of source code that targets multiple platforms, including Windows 8, Windows Phone, et al.  At the end of this discussion attendees will  be familiar with development basics for Windows Phone and Windows 8, the various synergies between them,  have the to go forward with building their own applications.

Joe Healy, Microsoft
Track: Usability & User Experience

3:30 pm - 4:30 pm

Mobile Web: From Strategy to Prototyping and Launch
Hillsborough Room 2709
American University recently went through the process of assessing, selecting, and adopting a mobile strategy, which resulted in an in-house-created Mobile Web Framework (based on jQuery Mobile) to deliver device-agnostic content and applications primarily based on existing structured data and leveraging existing technology investments and resources. The session will include research and analysis approach, governance topics, technology aspects and a demo of American University's mobile site.

Francesco de Leo, American University
Track: Vision and Strategy

 

Leveraging Enterprise Mobile Apps for Productive Student/Faculty Workflow (Panel)
Legacy Room 2702
University IT Directors will share their experiences and perspective of before and after their respective school's use of enterprise mobile applications. The panel will consist of two university customers of our product Mooestro Mobile Education Platform and our Director of Business Development to answer any technical questions from the audience that may arise. The panel will discuss their challenges that led them to a solution, including student and faculty testimonials and how the solution has positively impacted their daily workflow.

Thomas Szwech, Moofwd Inc.
Gloria Barlow, Wilkes University
Track: Technology Solutions & Development

 

Mobile Apps versus Mobile Web
Tarpon Room 3704
From a usability and user experience perspective mobile apps win hands-down against mobile web (or they should). This presentation will provide you with real-world examples and information that you can take back to the doubters.

David Stephenson, campusM
Track: Usability & User Experience

4:30 pm - 5:30 pm

Mobile Activities at the University of Michigan
Hillsborough Room 2709
Learn about how the University of Michigan has grown its mobile strategy over the past four years.  We'll discuss what being a member of a mobile development community on a large and diverse university campus is about. We'll also learn about how U-M's approach to enterprise application development has evolved to a partnership with Kuali Mobility for Enterprise (KME) and what we hope to gain from our current and future mobile endeavors.

Ted Stebbins, University of Michigan
Track: Vision and Strategy

 

BYOD: Bring Your Own Device or Bring Your Own Disaster?
Legacy Room 2702
Mobile technologies are changing the way universities management information. Due to the continuing trend of students accessing data through their own devices, schools need to have a detailed strategy in place to manage, monitor and secure their proprietary information. Organizations need to utilize a comprehensive, secure, and scalable platform to centrally manage mobility across the university enterprise. Tyce Miller, AirWatch, discusses best practices for schools regarding their mobile infrastructure and implementing BYOD policies.

Tyce Miller, AirWatch
Track: Usability & User Experience

 

It's All About the User's Experience Stupid!
Tarpon Room 3704
The term mobile application can mean a lot of different things to different people. However, when it comes to it nobody cares. There is only one thing that will determine the success or failure of your school’s mobile application and that’s the UX (the User’s Experience).

Todd Peneguy, N2N Services, Inc.
Track: Usability & User Experience

 

Wednesday, February 6

7:30 am - 8:30 am

Breakfast & Networking
Royal Palm Ballroom 2100C

8:30 am - 9:30 am

Mobile: Tools for Engagement
Tarpon Room 3704
As educational institutions continue to roll out mobile solutions, such as tablets to replace textbooks, and students continue to use mobile devices for everything from coordinating study sessions to research, mobile is taking the front seat in discussions of education technology. However, results (other than some cost savings) are elusive. The true potential of mobile technology is relevance and engagement. Until we explore mobile's latent potential to engage students and instructors, we will only be scratching the surface or the disruptive capacity of the medium. Additionally, alternative educational outlets such as massive online open courses (MOOCs) have proven adept at tapping into the unique benefits of mobile. Instead of looking at how we can compete with these MOOCs', we must learn from them.

Alfred Goldberg, Absolute Mobile Solutions
Track: Vision & Strategy


Enhancing the Student Experience with Mobile Application Tools
Plaza Room 2708
Growing expectation of anywhere and anytime access - increasing demand by “on-the-go” students, administrators, faculty, parents and alumni for instant access to a wide range of campus-related information and interactive experiences. This discussion will help you strategize the implementation of a number of mobile applications that can enhance your student’s experience on campus. From the classroom to the dorms, mobile applications will touch each facet of their educational life.

Dwayne Stafford, AT&T
Track: Technology Solutions & Development
*This session will finish at 10:30 am

Smart Phone, Smarter Reporting: Teaching Journalism Students How to Get the Most of out their Digital Devices to Report the News
Spirit Room 2707
Journalism students carry their smart phones around all day but often don't think about how they can use those phones to capture and distribute news and information more quickly and efficiently by using voice-to-text and other apps. This is a lesson I teach on the first day of my beginning News Reporting course. Most of today’s students have access to smartphones or tablets, this presentation shows how to take a simple tool and use it practically in their jobs as educators.

Rick Brunson, University of Central Florida
Track: Usability & User Experience

9:30 am - 10:30 am

Deciding Directions
Tarpon Room 3704
Mobile applications are a very hot topic in many different areas from Enterprises to Higher Ed. This session would provide an opportunity to highlight the differences, talk about the options, and how to evaluate what would be appropriate for your institution. One of the biggest questions that come up after an institution decides that they want to go mobile is whether to move to a Native model or a Web model and where should they place their efforts and resources and what provides the largest benefit.

Gray Delacluyse, University of Oklahoma
Track: Vision and Strategy

 

iMapBook Demo
Spirit Room 2707
The iMapBook is a suite of research tools which include an interactive e-Reader designed and built by USF College of Education faculty and students.  This session is a case study to demonstrate some of the challenges and benefits of developing a platform agnostic web application using the emerging HTML5 standard and the jQuery Mobile framework.

Jack Drobisz, University of South Florida
Track: Usability & User Experience

10:30 am - 11:30 am

Design-Driven Content: Adobe Digital Publishing Suite
Plaza Room 2708
Tablet and device adoption and use is on the rise. Creating high-quality and interactive apps is critical to engaging readers and maintaining a relationship with them. Adobe Digital Publishing Suite (DPS) provides the tools which allow designers to create rich, interactive, and engaging content delivered in custom apps for iOS, Kindle Fire, and Android tablets. In this session you will learn what DPS is and the tools used to create apps and how high-quality design can be used as content for communications, recruiting, and learning. 

Colin Fleming, Adobe
Track: Vision & Strategy

 

campusM Solution Demo
Tarpon Room 3704
campusM has a suite of pre-built apps for Universities ranging from campus maps,NFC / QR code integration to mobile LMS. However no solution will cover all your requirements - discover how campusM gives you the power and flexibility to extend campusM apps, meeting local needs with features developed in-house. With this unique approach developers need not develop separate solutions for each platform and once a new feature is built it is automatically deployed across platforms instantly - eliminating time-consuming upgrades to different app stores.

David Stephenson, campusM
Track: Technology Solutions & Development

 

iUSF - Panel Presentation
Spirit Room 2707
Join us for a conversation about USF's own enterprise app, iUSF. We'll discuss its evolution and efforts behind the most recent version. Technical and project management resources will be on-hand to answer questions and discuss future plans and enhancements. 

Kathleen Long, Christopher Akin, Jason Lehman, University of South Florida
Track: Usability & User Experience

11:30 am - 12:30 pm

Q&A and Feeback
Plaza Room 2708

 

Program is subject to change